Fashion pioneer gives his five favorite examples of the retail experience.

In our digitally infused world, more and more companies seem to opt for the click over the human touch. At PSFK, we believe that personal service still is critical in creating a differentiated experience. To investigate this theme further, we’re running a series of interviews with experts. We asked Simon Collins to make a list for us five great service experiences he cherishes. Simon is the Dean of the School of Fashion at Parsons The New School for Design and has led innovative change within the organization, helping the school become a leader in the industry. Here are Simon’s five favorite examples of excellent service:

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