In Brief

The online communication platform launches a Facebook application that enables users to create expressive icons using their own faces.

Skype is making some moves to promote itself with the support of ad agency Pereira & O’Dell. Users that are bored with Skype’s emoticons can now create their own. The Facebook application is part of Skype’s larger ‘It’s Time For Skype’ campaign, which is focused on growing business in the US and UK. According to Skype’s blog, here is how it works:

The Skype Humoticons app allows you to mimic classic emoticons by capturing images of your own facial expressions (from an existing photo or by snapping a picture with your webcam), which you can then post in our Humoticon gallery or share on your Facebook wall. And if you really want to fully express yourself, make an animated Humoticon by taking up to five pictures to show others how you really feel. Once you’re done, you can also download your Humoticon, or copy its URL, to share it in an instant message.

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