Soho House Rolls Out First “Diminutive” Members Club

Soho House Rolls Out First “Diminutive” Members Club

The latest Mayfair addition to the global network of members-clubs offers creative professionals a new micro-experience.

Piers Fawkes, PSFK
  • 28 april 2012

The latest addition to Soho House’s global network of members-clubs offers creative professionals a smaller more intimate experience. The new club in London’s Mayfair neighborhood features exposed brick walls and a salon bar. The interior design is supposed to offer a feeling of faded glamour that runs through the space — with a mixture of new and vintage furniture alongside dining booths and fireside sofas. The “diminutive” work-dine-play space is the first of what the founder Nick Jones says are more ‘grown-up havens’ for their patrons. In an email to the members, Jones says:

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