Soho House Rolls Out First “Diminutive” Members Club
The latest Mayfair addition to the global network of members-clubs offers creative professionals a new micro-experience.
The latest addition to Soho House’s global network of members-clubs offers creative professionals a smaller more intimate experience. The new club in London’s Mayfair neighborhood features exposed brick walls and a salon bar. The interior design is supposed to offer a feeling of faded glamour that runs through the space — with a mixture of new and vintage furniture alongside dining booths and fireside sofas. The “diminutive” work-dine-play space is the first of what the founder Nick Jones says are more ‘grown-up havens’ for their patrons. In an email to the members, Jones says: