Starbucks Rebrands European Stores To Win Over The French Market

Starbucks Rebrands European Stores To Win Over The French Market

World's largest coffee retail chain hopes to woo more 'cultured' customers with new design and amenities.

Yi Chen
  • 4 april 2012

Starbucks is currently present in 58 countries and although it has been largely successful in the U.S., China, and Japan, the coffee retail chain struggles to keep afloat in France. Somehow, Starbucks can’t seem to win over the French  – having set up 63 stores in France, the company has yet to turn a profit. Now, Starbucks is even more determined to attract Europeans customers as it plans a multimillion-dollar campaign.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.