Starbucks Rebrands European Stores To Win Over The French Market

Starbucks Rebrands European Stores To Win Over The French Market
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World's largest coffee retail chain hopes to woo more 'cultured' customers with new design and amenities.

Yi Chen
  • 4 april 2012


Starbucks is currently present in 58 countries and although it has been largely successful in the U.S., China, and Japan, the coffee retail chain struggles to keep afloat in France. Somehow, Starbucks can’t seem to win over the French  – having set up 63 stores in France, the company has yet to turn a profit. Now, Starbucks is even more determined to attract Europeans customers as it plans a multimillion-dollar campaign.

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