The graphic designer has created explores the things we tell ourselves to get through the day using typographic interventions.

Stefan Sagmeister is using typography and social data of psychologists, anthropologists and several prominent historians to challenge an age-old question, how does one attain happiness? During a yearlong leave of absence from the graphic design world, the renowned artist spent time in Indonesia making furniture. Upon returning, he received a harsh critique from a close friend:

He said if I was taking a whole year off, and at the end of it I had only some tables and chairs to show, then it would be pretty skimpy, wouldn’t it? And that somehow seemed true, even though I didn’t want to hear it.

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