Street Artist Redesigns Luxury Caviar Packaging
Graffiti artist, André Saraiva adds his own spin on Caviar Kaspia's brand with new limited-edition designs.
After recent collaborations with Kitsune and Moet & Chandon, French graffiti artist André aka Monsieur A has teamed up with Caviar Kaspia to redesign the packaging for the gourmet food company. Intended to evoke the look of a magic box that, when opened, provides “access to a world beyond reality.” We find this an interesting collaboration, for when street art is paired with luxury goods, it creates a striking juxtaposition.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership