Target Rolls Out Ongoing Collaboration Series With Small Boutiques
The major retailer is currently working with The Webster to develop new products exclusively for its big-box stores.
Target is partnering with luxury fashion boutique The Webster, in Miami, as part of its new design program, which debuts on May 6th at all of its stores and online. The Shops at Target is an ongoing program, with collaborations planned for 2012 and beyond. The company is partnering directly with the shop owners of speciality stores and boutiques to create affordable, limited-edition collections for its customers.
Multi-brand boutique The Webster is devoted to luxury fashion and boasts an exclusive selection of unique pieces, which are usually quite expensive. It's new collection for Target has seen the boutique develop products exclusively for the big-box stores, which are much more accessible in terms of price, with each piece costing under $49.99.