Listen To Shifting Tectonic Plates With In-House Microphones
Nine geological microphones embedded into the foundation of artist Doug Aitken's house allow guests to listen to the shifting tectonic plates.
Nine geological microphones are embedded in the foundation of artist Doug Aitken’s high-concept design home in Venice, California. They give guests a new way of tapping into natural sounds, allowing them to listen live to shifting tectonic plates, tides and traffic through speakers around the house. The house’s aesthetic is described as “Acid Modernism” and it is a warm, organic and hallucinatory space full of unique features. NY Times describes the microphones:
They amplify not just the groan of tectonic plate movements but also the roar of the tides and the rumble of street traffic. Guests can listen in on this subterranean world without putting an ear to the ground. Speakers installed throughout the house bring its metronomic clicks and extended drones to them whenever Aitken turns up the volume.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.