This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationHas Innovation Lost Its Meaning? Percolate’s Noah Brier On Its True Definition (hint: invention and innovation may be different) Why the Idea of ‘Ideas’ is Killing Innovation 6 Habits of True Strategic Thinkers Invisible Children’s Web Strategist Gives a Crash Course in Going Viral Crowdsourcing Innovation: How to Make Sure You Spot the Best Ideas And Here’s the Secret Reason Apple Is Crushing Google Want to Hook Your Users? Drive Them Crazy 4 Ways Big Data Can Trick You Former Cybersecurity Czar: Every US Company Has Been Hacked By China (stealing commercial secrets) Gareth Kay Tells Agencies to Be ‘Truly Radical’ Counterpoint: WTF Makes You Too Good for Advertising?
Notable Ideas: New Products, Platforms and Projects