This Week In Brand Strategy & Marketing
14 April, 2012
Paloma M. Vazquez
In Brief
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & Innovation
The Future of Advertising: Many Lightweight Interactions Over Time Disruptive Innovation Explained How Computers Are Creating a Second Economy without Workers The Internet Is Ruining Your Brain Meet Generation C: The Connected Customer Want Breakthrough Ideas? First, Listen to the Freaks & Geeks What Fuels the Most Influential Tweets? The Misfit Economy: What Do Google and Gangsters Have In Common? (innovation starts at the bottom) Guide To Creating PersonasNotable Ideas: New Products, Platforms and Projects