This Week In Brand Strategy & Marketing

04/14/12

Written By:

Paloma Vazquez

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.

Discussions Shaping Strategy, Creativity & Innovation

The Future of Advertising: Many Lightweight Interactions Over Time Disruptive Innovation Explained How Computers Are Creating a Second Economy without Workers The Internet Is Ruining Your Brain Meet Generation C: The Connected Customer Want Breakthrough Ideas? First, Listen to the Freaks & Geeks What Fuels the Most Influential Tweets? The Misfit Economy: What Do Google and Gangsters Have In Common? (innovation starts at the bottom) Guide To Creating Personas

Notable Ideas: New Products, Platforms and Projects

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Latest Observations & Analysis

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Case Study Meet The Underwear Brand That's Putting Customer Feedback First

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Food & Beverage This Dating App For Food Could Put An End To Boring Office Snacks

Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them

Interview Meet The Vegan Brand Reinventing The Dessert Aisle For All

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Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Health Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Advertising How Nike, Hims And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

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