In Brief

PSFK curates some of the strategy, digital and creative advertising news catching our attention.


We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of  some standout business strategy, brand-building and digital media stories catching our attention.

Discussions Shaping Strategy, Creativity & Innovation 

The Future of Advertising: Many Lightweight Interactions Over Time Disruptive Innovation Explained How Computers Are Creating a Second Economy without Workers The Internet Is Ruining Your Brain Meet Generation C: The Connected Customer Want Breakthrough Ideas? First, Listen to the Freaks & Geeks What Fuels the Most Influential Tweets? The Misfit Economy: What Do Google and Gangsters Have In Common? (innovation starts at the bottom) Guide To Creating Personas

Notable Ideas: New Products, Platforms and Projects 

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