This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationThe Future of Advertising: Many Lightweight Interactions Over Time Disruptive Innovation Explained How Computers Are Creating a Second Economy without Workers The Internet Is Ruining Your Brain Meet Generation C: The Connected Customer Want Breakthrough Ideas? First, Listen to the Freaks & Geeks What Fuels the Most Influential Tweets? The Misfit Economy: What Do Google and Gangsters Have In Common? (innovation starts at the bottom) Guide To Creating Personas
Notable Ideas: New Products, Platforms and Projects