Todd Camichael, the founder of La Colombe Torrefaction coffee discusses how by seeing your brand as a human being, you can better connect with customers.

At the PSFK CONFERENCE NYC 2012 on Friday, our diverse lineup of speakers are sharing valuable insights and ideas about technology, business and creativity.

Todd Carmichael, CEO & Co-Founder of coffee company La Colombe Torrefaction, has spent the past 18 years advancing the way the nation experiences its coffee. In pressing the limits of taste, service, and most notably coffee sourcing–venturing into the world’s developing countries to responsibly and sustainably gather the planet’s best coffee no matter the origins–Carmichael is offering an alternative to big chain coffee retailers.

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