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Nike Turns To Crowdsourcing For App Development For The First Time

Nike has opened the beta version of its NikeFuel API to developers interested in combining music with its FuelBand, a rubber wristband that tracks user movement and links the data to an iPhone app. Marking the first time Nike has released an API of any kind, developers will use it to hack together apps, platforms, and technologies that can work with Nike’s fitness offerings. Though the API is only available in a limited beta for developers participating in a hackathon at the SXSWi event in Austin, Texas, the move is likely to lead to wider API availability in the near future.

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