PSFK Picks: Top 10 Health Innovations Of The Week
We bring you the most stimulating and exciting stories from the world of wellness research.
PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry. Continue reading below for the most exciting ideas from the past seven days.
Mobile App Rewards Users For Their Fitness Achievements
Kiip, a mobile application that offers real-world rewards for in-game achievements, has moved beyond gaming platforms with a new push to encompass the growing marketplace of fitness apps as well. In a move intended to help make achievements in non-gaming applications more meaningful, the updated application will reward users when they have achieved a “moment” within fitness applications. For example, if users log their run for the day in MapMyRun, they could get a reward from PepsiCo’s Propel Zero brand. The idea is to incentivize users through relevant brand-led rewards, creating more meaningful relationships between brands and consumers.