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Mobile App Rewards Users For Their Fitness Achievements

Kiip, a mobile application that offers real-world rewards for in-game achievements, has moved beyond gaming platforms with a new push to encompass the growing marketplace of fitness apps as well. In a move intended to help make achievements in non-gaming applications more meaningful, the updated application will reward users when they have achieved a “moment” within fitness applications. For example, if users log their run for the day in MapMyRun, they could get a reward from PepsiCo’s Propel Zero brand. The idea is to incentivize users through relevant brand-led rewards, creating more meaningful relationships between brands and consumers.

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