The production of social content is no longer just for bloggers, large companies must participate to stay ahead in the market. Here are the tools needed.

Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and product curation space, has begun.

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