Toyota Launches YouTube Tutorials For The Prius C

Toyota Launches YouTube Tutorials For The Prius C

Online videos an MPG calculator and customization tool aim to attract and aid first-time car buyers.

Emma Hutchings
  • 19 april 2012

Toyota and Saatchi & Saatchi LA have launched a car configurator on YouTube for the Prius c, which allows potential buyers to learn about the vehicle through video tutorials and tools.

The configurator is aimed at the Prius c’s target demographic of young urban professionals looking to buy their first car. These digitally active customers are always seeking useful online tools that help them forge their opinions about what to buy.

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