A 24-story runway shows off new uniform designs in the hospitality industry.

The grand opening of Revere Hotel in Boston, USA, had models walking down an usual catwalk to showoff the hotel's uniforms. The 24-story catwalk scaled down the hotel building where models literally had to strut down the runway from the rooftop to the ground.

The uniforms were designed by students at the Massachusetts College of Art and Design, as well as featuring designs from British clothing label Ted Baker. The models were also experienced rock climbers from Boston Rock Gym who were securely harnessed with high-tech rappelling rope.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)