Yung Jake's "" uses multiple windows to illustrate how we view and share content on the internet.

Rapper Yung Jake has released a meta music video called “” in which he sings about and illustrates how things go viral on the web. The self-referential video takes over your browser with lots of different windows and pop-ups as it follows the process of viewing, tweeting, sharing and blogging about the song. This leads to it becoming a massive hit and appearing on lots of different sites that fill the screen until the rapper is everywhere.

To experience “” for yourself, go to this website (in either Chrome or Firefox for best results), hit play and let the coding do all the work.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in