Yung Jake's "E.m-bed.de/d" uses multiple windows to illustrate how we view and share content on the internet.

Rapper Yung Jake has released a meta music video called “E.m-bed.de/d” in which he sings about and illustrates how things go viral on the web. The self-referential video takes over your browser with lots of different windows and pop-ups as it follows the process of viewing, tweeting, sharing and blogging about the song. This leads to it becoming a massive hit and appearing on lots of different sites that fill the screen until the rapper is everywhere.

To experience “E.m-bed.de/d” for yourself, go to this website (in either Chrome or Firefox for best results), hit play and let the coding do all the work.

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