Yung Jake's "" uses multiple windows to illustrate how we view and share content on the internet.

Rapper Yung Jake has released a meta music video called “” in which he sings about and illustrates how things go viral on the web. The self-referential video takes over your browser with lots of different windows and pop-ups as it follows the process of viewing, tweeting, sharing and blogging about the song. This leads to it becoming a massive hit and appearing on lots of different sites that fill the screen until the rapper is everywhere.

To experience “” for yourself, go to this website (in either Chrome or Firefox for best results), hit play and let the coding do all the work.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in