The art piece made of 960 records is used in the teaser clip for dubstep producer Benga's new single.

Chris Barrett & Luke Taylor of design and direction studio Us created a waveform out of vinyl records to feature in the teaser promo for dubstep producer Benga‘s new single I Will Never Change. The analog waveform sculpture is a visual representation of the track and was made using 960 pieces of vinyl, each individually cut to a specific size, hand labeled, numbered, and polished.

For the animation process, which took around 30 hours, the sculpture was built and then each record was carefully removed one at a time. You can check out the stop-motion video below:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in