Why Tech Advertisers Should Target Women [Headlines]

Why Tech Advertisers Should Target Women [Headlines]

In a traditional 'boy's industry,' new research indicates females are the driving forces behind technology purchases- and what it means for an advertiser's bottom line.

Allie Walker
  • 25 april 2012

More women bought smartphones in 2010 than men, and nearly 80% of women say they control the TV buying process in their household, so why are tech advertisers still targeting men? Guardian

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