Why Tech Advertisers Should Target Women [Headlines]

Why Tech Advertisers Should Target Women [Headlines]
technology

In a traditional 'boy's industry,' new research indicates females are the driving forces behind technology purchases- and what it means for an advertiser's bottom line.

Allie Walker
  • 25 april 2012

More women bought smartphones in 2010 than men, and nearly 80% of women say they control the TV buying process in their household, so why are tech advertisers still targeting men? Guardian

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.