menu

60% Of Affluent Americans Own Smartphones [Headlines]

technology

Luxury brands have an opportunity to reach wealthy consumers with mobile apps; 93% of wealthy consumers who had downloaded a luxury brand's mobile app report having a positive experience.

Allie Walker
  • 14 may 2012

A recent study found that 60% of affluent consumers (those with an income of $150K+) own a smartphone, 80% of which have downloaded a mobile app. There is a missed opportunity for luxury brands looking to reach these consumers- only 12% of affluent consumers have downloaded a luxury brand’s app, but those that have report positive experiences and say they feel more connected to the luxury brand after downloading the app. L2

+#technology
+advertising
+apps
+Electronics & Gadgets
+Fashion
+Headlines
+IoT
+Luxury
+mobile
+retail
+smartphone
+technology
+Work & Business
Trending

Elon Musk Is Building A Computer Interface For Your Brain

AI
Debriefs
PSFK EVENTS
Syndicated march 28, 2017
Social Media march 28, 2017
No search results found.