In Brief

Those who work in the ad world are more likely to notice ads on social platforms than the general population; 71% of ad professionals agree they notice brand posts on Facebook all the time while only 23% of the general population do.

San Francisco based ad-agency Heat recently commissioned a study with iThink about social media behaviors, finding a ‘bubble effect’-advertising professionals are much more likely to notice brands on social media than the general population. Fast Co. Create

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