Campaigner says that by actually participating in a program of denial, people can truly begin to understand the challenges of living below the poverty line.

At PSFK CONFERENCE NYC, Alain Sylvain asked the audience to spend a week living on less than two dollars a day. He explains that the Global Poverty Project us running a campaign called Live Below the Line which challenges people to live on $1.50/food day to raise awareness about extreme poverty. The innovations strategist, who runs Sylvain Labs, says that traditional images of poverty have little effect and by actually participating in a program of denial, people can truly begin to understand the challenges when living below the poverty line.

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