PSFK spoke with the founders of UpCload, a startup that measures people via webcam and then gives fit predictions to improve their online shopping experience.

In preparation for the release of our upcoming Future Of Retail report, PSFK reached out to Upcload, a Berlin-based startup  helping online shoppers find accurate online sizing from the comfort of their own homes. Using webcam-enabled object recognition technology, Upcload measures 20 different body dimensions to ensure that the clothes bought online will fit once they arrive in person. Once users have created a profile with the service, they can access this profile later while shopping with any retailer within UPcload's network. We reached out to Founder Asaf Moses, to get his thoughts.

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