'Cult-like' group adds funny commentary to unusual products on site, causing sales for oddities to soar.

The ‘Three Wolf Moon’ shirt, whose satirical reviews went viral.

This article titled “Amazon spoof reviews bring art of satire to website” was written by Jamie Doward and Emma Craig, for The Observer on Saturday 5th May 2012 13.18 UTC

It was started by a handful of isolated enthusiasts, gradually became a cult craze, and is now threatening to become a commercial enterprise.

Spoof reviews posted on Amazon have sent demand for the most unlikely merchandise soaring and are playing havoc with the online giant’s famed algorithms, the complex formulas that recommend what else buyers of a particular product may be interested in purchasing.

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