AT&T Sings Thank You To Its Fans On Facebook
AT&T utilizes the power of social media to celebrate its 200 millionth Facebook fans, creating customized tunes for the company's loyal following.
Communications giant AT&T recently reached an impressive milestone of acquiring two million fans on Facebook. To celebrate, the company created one-of-a-kind songs to thank its loyal fans. Last week, AT&T compiled over 500 thank-you emails and turned them into songs created by a group of Juilliard-trained musicians. The group, specializing in a range of different music genres, will produce these personal thank you songs in one of several genres chosen by the fan. All the songs are uploaded onto AT&T’s dedicated website – attthankyounotes.com. Fans can also view the videos on AT&T’s Facebook page or on Youtube. Jennifer Fisher, director of channel marketing for AT&T described this unique celebration:
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results