AT&T Sings Thank You To Its Fans On Facebook

AT&T Sings Thank You To Its Fans On Facebook

AT&T utilizes the power of social media to celebrate its 200 millionth Facebook fans, creating customized tunes for the company's loyal following.

Alice Chan
  • 28 may 2012

Communications giant AT&T recently reached an impressive milestone of acquiring two million fans on Facebook. To celebrate, the company created one-of-a-kind songs to thank its loyal fans. Last week, AT&T compiled over 500 thank-you emails and turned them into songs created by a group of Juilliard-trained musicians. The group, specializing in a range of different music genres, will produce these personal thank you songs in one of several genres chosen by the fan. All the songs are uploaded onto AT&T’s dedicated website – Fans can also view the videos on AT&T’s Facebook page or on Youtube. Jennifer Fisher, director of channel marketing for AT&T described this unique celebration:

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