Augmented Reality Band-Aids Bring The Muppets To Life [Video]
Interactive bandages featuring fun characters help kids forget about their injuries.
Band-Aid has created a set of adhesive bandages that feature characters from The Muppets. When the Band-Aids are scanned by an iPhone or an iPad, augmented reality technology brings the images to life, and children can interact with the characters on the screen.
Animations include Kermit the Frog on a swing singing ‘The Rainbow Connection’; Miss Piggy posing for a photos; and Gonzo performing a stunt. Kids can interact with certain characters by tilting the screen or shaking it. It’s certainly a great concept to make children forget about the pain while they’re having fun.
Ad agency JWT came up with the concept while the technology was provided by Qualcomm. The Band-Aids retail for a few dollars for a box of 20. Watch the video below to see how the app works:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.