Augmented Reality Placemats Announce Upcoming Events

Augmented Reality Placemats Announce Upcoming Events
technology

UK restaurant Wagamama is using AR to allow diners to find out more about it's participation at this summer's music festivals.

Emma Hutchings
  • 11 may 2012

UK restaurant chain Wagamama is using augmented reality in its latest marketing campaign, allowing diners to scan their placemats with their smartphones to find out more about the restaurant’s participation at this summer’s music festivals. Placemats in Wagamama’s 80 restaurants will be augmented by blippar so diners can learn about the Wagamama lounge, an area for festival goers to sample dishes, listen to music and see artworks being painted.

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