Triple Pundit: Bar Code Scanning Apps Lets Socially Conscious Consumers Buy Green
In a recent study, nearly 50% of consumers report they are willing to pay more for products or services made from a company who has implemented sustainability programs.
Consumers are becoming more socially conscious. A Nielsen survey released in March found that 46 percent of global consumers are willing to pay extra for products and services from companies that have implemented sustainability programs. Nielsen defines those consumers as socially-conscious consumers. The survey found that 76 percent of socially conscious respondents said they look for opinion and information posted online by other consumers, and 59 percent said they are more likely to use social media to help make purchase decisions. That is good news for OpenLabel, a smart phone app that allows users to scan a bar code and get crowd-sourced information. At present OpenLabel is in Beta and only available for iPhone users, but Android will follow.