Indestructible Billboard Doubles As A Punching Bag [Video]

Indestructible Billboard Doubles As A Punching Bag [Video]

An outdoor ad that invites passers-by to give it their best hit.

Yi Chen
  • 21 may 2012

Outdoor equipment manufacturer EVOC wanted to demonstrate just how durable its new backpack is with an innovative outdoor ad. The interactive billboard appeared on the side of a bus station that invited passers-by to experience the bag’s shock-absorbing effect by asking them to punch, kick or slam themselves into the ad. The billboard then displayed the amount of force asserted by the user before posting a photo and the result on its website. Users can also share the result on Facebook, helping to promote the ad even more.

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