BlackBerry Stages A Protest At The Apple Store

BlackBerry Stages A Protest At The Apple Store

BlackBerry latest campaign involves fake 'riots' outside their main competitor's Sydney outpost to market their new operating system.

Alice Chan
  • 7 may 2012

Research In Motion, the company behind BlackBerry, has taken to an unconventional marketing campaign to draw attention to the release of its new BlackBerry10 operating system. Last week, a group of “protestors” clad in black invaded the space in front of an Apple store in Sydney, Australia, chanting and holding up signs that read “Wake Up!” Clips of the campaign were captured by an online blogger and the video went viral on YouTube.

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