This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationThe Simplicity Thesis: the businesses that will succeed will offer the lowest complexity for the highest value The Fastest Growing Entrepreneurial Industries (and some clues on what people are attributing value to) Top Tech Trends of 2011: Last Year At A Glance (will these hold true in 2012?) How to Make Observations Like a Scientist Eight Ways to Cultivate Serendipity in Business and In Life Why Floundering Is Good Everything We Know, Is Wrong How Do You Create a Culture of Innovation? The Rise + Fall of Influence Metrics The Science of Mining Social Media Data
Notable Ideas: New Products, Platforms and Projects