Ed Cotton: Brands Need Eyes In The Back Of Their Heads

Ed Cotton: Brands Need Eyes In The Back Of Their Heads
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Companies can only discover new opportunities by broadening their research and expanding their peripherals.

Ed Cotton, BSSP
  • 7 may 2012

Facebook was lucky, it knew its enemy (Instagram) because it followed the old saying “keep your enemies close”; they went to the same school, lived down the road from each other.

It’s easier to follow a competitor when you are that close, but that requires discipline from a company that’s growing so fast. Next time, when a competitor emerges from the streets of Sao Paulo, Brazil, Facebook might not be so fortunate.

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