Beginning June 1st the iconic UK clothing label will make items from its autumn/winter line available on its website as well as multiple social media platforms. This will be the first time shoppers will have access to next season's clothing before it hits stores.

The British fashion company takes a new approach by letting fans shop from the upcoming collection online. Brandrepublic

 

 

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in