Cadillac Plans Genius Bar For Its New In-Car Infotainment System
The luxury auto brand will provide specialized tech support resources for customers.
Following in the footsteps of Lexus, Cadillac will be offering new customer care and tech support services similar to Apple’s Genius Bar for the launch of its new infotainment system. The Cadillac User Experience (CUE) will be supported by a network of services, and each 2013 Cadillac XTS buyer will receive an iPad with their new car. Don Butler, U.S. vice president of Cadillac marketing, said:
With CUE becoming a signature feature of Cadillac, and with the launch of the XTS luxury sedan, this is an opportunity for us to build a new level into the luxury customer experience… We’ve built a thorough approach, enabling customers to give us feedback on the technology as they use it, as well as providing support for dealers and buyers who have questions.