Cadillac Plans Genius Bar For Its New In-Car Infotainment System

Cadillac Plans Genius Bar For Its New In-Car Infotainment System
technology

The luxury auto brand will provide specialized tech support resources for customers.

Emma Hutchings
  • 17 may 2012

Following in the footsteps of Lexus, Cadillac will be offering new customer care and tech support services similar to Apple’s Genius Bar for the launch of its new infotainment system. The Cadillac User Experience (CUE) will be supported by a network of services, and each 2013 Cadillac XTS buyer will receive an iPad with their new car. Don Butler, U.S. vice president of Cadillac marketing, said:

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