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Candy Store Looks Like Child’s Illustration Come To Life

Candy Store Looks Like Child’s Illustration Come To Life
Advertising

Australian shop employs graphical line artwork to create a sweet destination that is playful, imaginative, and charming.

Allie Walker
  • 4 may 2012

The Candy Room in Melbourne, Australia blends the worlds of imagination and illustration to create a fantastical store that appears to leap from the page of a child’s drawing.

The cash register sits atop a kitchen island–peak behind it and you’ll see a stove with a pot simmering on top. Looking around the room, cupboards and bookshelves hold jars and bins filled with brightly colored candy, and there’s a dog bed and basket of laundry beneath the window sill.

Stools drawn up to the counter, pictures of smiling faces hanging on the walls, and a door for a mouse’s house add character and dimension to the space because, after all, the only real three-dimensional objects in the store is the candy itself- everything from the stove and bookshelves to the dog bed are not real, but artwork.

When owners Cristina Velardo and Leonie Schwetzer decided to take their sugar-free candy import business, Sweet Enough, from a wholesale business to retail, they enlisted the RED Design Group to help them create a store that was ‘edgy, humorous and uniquely charismatic.’ RED Design Group explains how the concept for the Candy Room came to fruition:

Being strongly influenced by the idea of designing a playful, simple and somewhat illusional space for the Candy Room, the exaggeration of a ‘room’ idea was formulated. The application was to use line artwork on white space to represent a room. Everything including the fixtures is painted in white, while graphically applied line artwork produce the suggestive elements of a room… allowing the space to be predominately white allowed the colours of the confectionery to dress the space. In a sense, the interior design for the Candy Room creates a fantasy and experience of a room without creating one.

The Candy Room is a destination for candy-loving children and adults alike, scroll through additional photos of the shop below:

The Candy Room

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+imagination
+retail
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