'Play on the Way' engages Italian riders in a fun game on their way to Casinó Campione D'Italia.

The Casinó Campione D’Italia has devised a fun way to get more people through the doors of their casino.  Although it’s a world-renowned luxury casino, it’s challenged by its location- the casino is nestled in the small Italian enclave of Campione in Switzerland, separated from the rest of Italy by Lake Lugano and mountains.

The closest city to Casinó Campione D’Italia is Como, roughly 28 km (17 miles) and over a half-hour drive from the casino.  Taxi rides can get pricey, so in an effort to entice potential guests to take the long ride, Casinó Campione D’Italia created the ‘Play On The Way’ game.

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