Wendy Tsao turns children's artwork-monsters, self-portraits, animals, and any other imaginative scribble a child dreams up- into colorful and personal soft toys.

When Wendy Tsao's four year old son started kindergarten, his teachers asked her to send a ‘comfort toy' with him in case of emergency.  Instead of buying a new toy, Wendy decided to make one based off of one of her son's own drawings. The result was a soft, plush toy that her son immediately recognized as his own and loved.

Child's Own Studio grew out of this idea, and for the past five years, Wendy has made whimsical hand-made soft toys for hundreds of other children based off of their drawings. Each toy is charmingly unique, as ‘details and color choices are reproduced as closely as possible so that the stuffed toy that arrives in the mail is immediately recognizable to the child who designed it.'

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in