Field researcher Jan Chipchase develops an experiment that test China's online services that centers around the country's ubiquitous red welcome mats.

Jan Chipchase is a field researcher that has led numerous innovation-consulting projects for multi-national brands. He’s been involved with work in China since 2004. His recent project, Red Mat: A Design Experiment is an exploratory research project that seeks to convey the nuances of how Chinese identity and digital services will continue to evolve in the global economy.

The experiment is made of several creative tasks that abide by the following rules:

1. It must engage people from across China.

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