What A Mundane Object Can Teach Us About China’s Digital Culture

What A Mundane Object Can Teach Us About China’s Digital Culture
technology

Field researcher Jan Chipchase develops an experiment that test China's online services that centers around the country's ubiquitous red welcome mats.

Plus Aziz
  • 1 may 2012

Jan Chipchase is a field researcher that has led numerous innovation-consulting projects for multi-national brands. He’s been involved with work in China since 2004. His recent project, Red Mat: A Design Experiment is an exploratory research project that seeks to convey the nuances of how Chinese identity and digital services will continue to evolve in the global economy.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.