Coca-Cola Collaborates With Celebs To Design New Tumblr Themes
Beverage company hopes to attract younger consumers with custom-designed blog templates.
Coca-Cola has asked five celebrities to come up with their own Tumblr theme, which people can freely use for their own blog. The initiative is part of Coca-Cola’s ‘Happiness Is’ Tumblr blog, where content such as photos, videos, and gifts are specifically aimed at teenagers.
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