Beverage company hopes to attract younger consumers with custom-designed blog templates.

Coca-Cola has asked five celebrities to come up with their own Tumblr theme, which people can freely use for their own blog. The initiative is part of Coca-Cola’s ‘Happiness Is’ Tumblr blog, where content such as photos, videos, and gifts are specifically aimed at teenagers.

The first celebrity to roll out his theme is Jason Derulo, where his template is inspired by one of his tattoos and relates to his new song ‘Undefeated.’ Derulo’s theme was unveiled last week and has already converted 50 Tumblr bloggers to using his template.

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