Coca-Cola’s Cheering Truck Brings A Million Virtual Fans To The Stadium
The iconic beverage company collects voices from all over Argentina in cheerful support of their National Football Team.
In an amazing continuity with previous initiatives that affirm and uplift the human spirit, Coca-Cola’s latest campaign in Argentina serves as a testament to the nation’s unity through sports. Coke Argentina launched a truck with a built-in recording booth to collect the cheers and songs of over one million football fans all over the country–some even in the far-flung rural regions. After mixing all the voices together, the truck visited a game featuring Argentina’s national football team. In a stadium that could only fit fifty thousand people, Coke’s Cheering Truck fit over a million voices cheering for the Argentinian football team. The truck’s next stop: The 2014 World Cup in Brazil.