Coca-Cola’s Cheering Truck Brings A Million Virtual Fans To The Stadium

Coca-Cola’s Cheering Truck Brings A Million Virtual Fans To The Stadium
Advertising

The iconic beverage company collects voices from all over Argentina in cheerful support of their National Football Team.

Don Michael Acelar De Leon
  • 11 may 2012

In an amazing continuity with previous initiatives that affirm and uplift the human spirit, Coca-Cola’s latest campaign in Argentina serves as a testament to the nation’s unity through sports. Coke Argentina launched a truck with a built-in recording booth to collect the cheers and songs of over one million football fans all over the country–some even in the far-flung rural regions. After mixing all the voices together, the truck visited a game featuring Argentina’s national football team. In a stadium that could only fit fifty thousand people, Coke’s Cheering Truck fit over a million voices cheering for the Argentinian football team. The truck’s next stop: The 2014 World Cup in Brazil.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.