Car manufacturer turns a gaming device into a navigational system remote.

Car manufacturer Toyota in Japan has found a way to use the Nintendo DS as a remote control for its new Smart Navi car navigational system. The utility card called ‘Kuruma de DS' is inserted into the device like a regular game. By enabling Bluetooth, the user can then input destinations using the DS and even sync with Smart Navi to save places on the Nintendo.

The Kuruma de DS software costs around $92 and is currently only available in Japan. The Smart Navi itself will set you back just over $2,500.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in