Forgot something on your shopping list? Have it delivered to your front door.

We’ve all experienced the frustration of running out of an ingredient while cooking, or realizing that we forgot to purchase an item after coming back from the supermarket. A new startup service called ‘Milk, Please!’ addresses this issue and helps users crowdsource small grocery deliveries in Italy.

Milk, Please! connects users with others nearby who are going to the store, or are already there. Users can request for the shopper to purchase something like bread, milk, or eggs, and drop off the item at their home or office. The innovative service is also eco-friendly as it reduces the carbon footprints of unnecessary trips.

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