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Crowdsourced Clothing Preferences Direct Production Decisions

Crowdsourced Clothing Preferences Direct Production Decisions
technology

PSFK spoke to the CEO of Cut On Your Bias, a website that invites consumers to vote on clothing preproduction decisions, involving them in which designs ultimately become a reality.

Timothy Ryan, PSFK Labs
  • 26 may 2012

In preparation for the release of our upcoming Future Of Retail report, PSFK reached out to Cut On Your Bias, a website that invites consumers to vote on clothing preproduction decisions, involving them in which designs are ultimately made.  After logging into the site via Facebook, consumers browse the weekly designs up for vote, casting their preference in color, size, silhouette, material and more. Combinations with the most votes are made in limited editions for pre-order the following week.  The platform involves consumers in the design of clothing and accessories, and allows designers to skip the sample process, producing for an enthusiastic fan base straight from the drawings and digital renderings stage.  We reached out to CEO, Louis Monoyudis, to get his thoughts.

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