PSFK speaks to the founder of design agency After The Flood to understand better ways to bring data to life.

Any PSFK reader no doubt is aware of the trend of using infographics to describe anything from employment to Chinese web consumption. These quick-to-read data-driven designs are shared across the web at speed and they seem to be churned out by so many organizations that they have become a fad.

In some ways, the infographic seems to be the 2012 equivalent of the viral video. We guess that's why the work of the UK based design agency www.aftertheflood.co stood out to us. Their moving data-vizualization of what has been a tired story (the Titanic's journey) and recast this history in a compelling modern way. We spoke to the Founder and Design Director of the agency, Max Gadney, to discuss the work and the trend of bringing data to life:

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