David Beckham Plays A Beethoven Symphony With Soccer Balls
The soccer star promotes Samsung's Galaxy Note and its ties to the Olympics by creating a musical tune using drums.
Samsung needed an ad that would simultaneously promote the new Galaxy Note smartphone and their sponsorship of the upcoming Olympics, so they enlisted the help of footballer David Beckham and agency Cheil USA to create a memorable, fun spot.
They wanted to show off the Galaxy Note's unique features- the larger than average screen and the illustrative capabilities of the phone's S Pen- while incorporating Beckham (their Olympic Games Ambassador) in a natural way. Lars Bastholm, chief creative officer at Cheil USA was adamant about Beckham not acting in the spot, saying, ‘that's not what [footballers] do, they play sports, and that's what they are good at.' So instead, Bastholm decided to highlight Beckham's strength– precision kicking.