Social game introduces a new advertising model that integrates ads into game-play.

 

Popular game Draw Something is now rolling out a new type of ad model–instead of seeing traditional banner ads, users will be actually drawing the ads, as the new model integrates ads into the game in the form of branded word choices.

Think about your drawing history- while most word options in Draw Something are simple nouns, you may have noticed the occasional proper noun like ‘Doritos’ or ‘KFC’ pop-up as drawing choices. These brands were part of a pilot program for the new ad format, testing if users would draw branded items.

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