E-Commerce Behemoth Moves Offline To Provide More Personal Service
PSFK spoke to the CEO and Founder of Bonobos, an Internet-launched clothing company that has opened an offline store providing customized fittings.
In preparation for the release of our upcoming Future of Retail report, PSFK reached out to Bonobos, an Internet-launched clothing company focused on delivering proper fitting clothes based on a consumer's personal style. Recently, Bonobos extended offline, launching stores called Guideshops, to bring personalized, one-to-one service to those interested in experiencing the brand in-person. Through personalized 45 minute one-on-one appointments, Bonobos intends to provide a better and more differentiated experience in-person. We spoke to Andy Dunn, CEO & Founder of Bonobos, to get his thoughts.