E-Commerce Behemoth Moves Offline To Provide More Personal Service

E-Commerce Behemoth Moves Offline To Provide More Personal Service
technology

PSFK spoke to the CEO and Founder of Bonobos, an Internet-launched clothing company that has opened an offline store providing customized fittings.

Timothy Ryan, PSFK Labs
  • 19 may 2012

In preparation for the release of our upcoming Future of Retail report, PSFK reached out to Bonobos, an Internet-launched clothing company focused on delivering proper fitting clothes based on a consumer’s personal style. Recently, Bonobos extended offline, launching stores called Guideshops, to bring personalized, one-to-one service to those interested in experiencing the brand in-person.  Through personalized 45 minute one-on-one appointments, Bonobos intends to provide a better and more differentiated experience in-person. We spoke to Andy Dunn, CEO & Founder of Bonobos, to get his thoughts.

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