Ed Cotton: What Is Pepsi’s New Real-Time Strategy?

Ed Cotton: What Is Pepsi’s New Real-Time Strategy?
technology

The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.

Ed Cotton, BSSP
  • 14 may 2012

Brands now have to tell stories in real-time, one of the most ambitious current attempts at this are Pepsi latest global marketing campaign- “Live for Now” which is now breaking across a variety of different media.

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