Webcam tracks your eye movements to control on-screen content.

Volkswagen's Amarok is a premium utility vehicle that recently launched a more powerful range with automatic transmission. To demonstrate this new hands-free feature, ad agency AlmapBBDO created an interactive website where users can navigate the content by only using their eyes, without having to use the mouse or press anything on the keyboard.

In addition, the website included an animation where the Amarok was tested on various terrains, such as mud, dirt, and road. Users can also control the vehicle on-screen with their eye movements. Watch the video below to see how the website worked.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in